For Rio Tinto Diamonds, Pubmarket! created four different stories for the ‘Diamonds with a StoryTM’ platform. The storytelling approach was a breath of fresh air compared to the product-driven strategies in the field.
Creative concept / design
Copywriting
Production / Development
On- and offline touchpoints
Contentmarketing
The four stories were integrated in four different books with handmade covers, perfumed paper, and professional but very particular photography. The stories were validated by designers in the diamond industry and supported by tailormade POS materials for the retailers.
This website uses cookies to improve your browsing experience. By using this website you agree to this. More infoOk
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
