Our optichannel strategy
Pubmarket! has developed an opti-channel strategy for consumers that retains activations and promotions as the central theme while also giving inspiration and storytelling a prominent place. The periodic leaflets for SPAR and SPAR Express, combined with the website, are still the most important tools for highlighting fresh offers, promotions, new products, house brands and actions. The look and feel of the leaflets recently underwent a full make over. After 123 issues, Peper & Zout magazine, which appeared 7 times a year and was full of seasonal dishes and tips for inspiration, was replaced in early 2023 by the even more lifestyle-oriented magazine 'InSPARation'. Pubmarket! uses Google Data Studio to track the online scores and make adjustments if necessary.
Our B2B strategy
Pubmarket! is also the go-to partner for all of Lambrechts’ B2B communications: including the corporate website, the B2B ads, the annual marketing plan, the information brochure for candidate shop owners and suppliers, the fresh sheets accompanied by instruction videos, etc. Even the packaging of SPAR and SPAR N°1 house brands are developed in the Pubmarket! studio.
Working closely with SPAR, Pubmarket! develops future-driven projects such as the pilot store in Helchteren (key visuals, POS materials and the launch campaign), the webshop (name, logo and baseline, POS material, launch campaign) and the implementation of geotargeting.
