![kanhetwatzachter.be](https://pubmarket.be/wp-content/uploads/2022/01/ecowater.jpg)
Communication agency Pubmarket! was given the task to trigger East Flanders to visit the EcoWater showroom. To achieve this, we developed an attractive optichannel campaign focused on 35+ two-income households.
![Optichannel campagne](https://pubmarket.be/wp-content/uploads/2022/01/ecowater2.jpg)
Pubmarket! created an attractive optichannel campaign.
In the media mix we integrated the East-Flemish editions of De Zondag, back-window advertising on local buses, a radio commercial for Radio Nostalgie Oost-Vlaanderen and a social-media activation. The look & feel and the design of the microsite www.kanhetwatzachter.be was created by Pubmarket!.