To highlight the acute staff shortage that the hospitality industry has been facing for some time and create awareness around employment, #HorecaComeback launched a new campaign in spring 2022. Morehappyhours is an initiative of #HorecaComeback, which had already launched a successful support initiative for the hospitality industry in early 2020. The online platform #HorecaComeback came about through a collaboration across all competition boundaries, in which the Belgian Brewers, several soft drink giants, and other strong companies joined forces. This new campaign called for people to choose a job in the country’s best sector, the hospitality industry. www.meerhappyhours.be
