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Supertank turns orange

SuperTank, a Dutch network of fuel stations, has a very eye-catching look in orange these days. On the days the Dutch football team plays, on orange holidays and during important ice-skating events – the so-called Orange Days – SuperTank customers receive an extra price reduction. On top of that, clients can win €250 worth of free fuel, by scanning their receipt and giving the closest answer to the prize question. Their loyalty is also rewarded, because the year’s best contestant can drive around in the orange SuperTank MiniCooper for an entire year.

  • Communication strategy
  • Creative concept / design
  • Copywriting
  • Production / Development
  • On- and offline touchpoints
  • Brand activation
  • Social media marketing
  • E-mail marketing
For the fuel stations we created a complete set of POS material

Pubmarket! concept

To introduce and streamline this campaign on the market, Pubmarket! developed the digital-game mechanism and the SuperTank app. Via the app, clients are informed of price reductions, the contest mechanism, monthly winners, and their personal game ranking, but also about the fuel-station locations, current fuel prices, etc. The consumer can download the app via the iOS and Android appstores. Parallel to the app Pubmarket! also developed the new supertankoranjeboven.nl website. On this site we went deeper into the app info. Both the app and the site are connected to a Drupal CMS. Meanwhile, an API developed by Pubmarket! makes it easy to modify both platforms.

Pubmarket! developed the entire orange concept

Pubmarket! developed the entire orange concept and does the social-media posts on Orange Days. For the fuel stations we created a complete set of POS material, including posters, leaflets, banners, and animations for the internal television circuit and LED signs.