The beginning: Jean-Pierre's vision
Founded in 2003 by visual artist Jean-Pierre Breels, Pubmarket was built on a simple yet powerful belief: creativity should connect and not just sell. With a Master’s degree in Visual Arts and a passion for visual storytelling, Jean-Pierre brought a distinctive artistic lens to the world of marketing. His creative DNA shaped Pubmarket from the very beginning, turning it into a place where strategy meets imagination and where brands are built to resonate, endure, and inspire. All with a deep sense of empathy for both people and the stories behind them.
Dorien’s Leadership: A New Era
Nearly two decades later, Jean-Pierre passed the baton to his daughter, Dorien Breels, who became CEO in 2022. With over ten years of experience at Pubmarket, Dorien knew exactly where the agency came from and where it could go next.
Under her leadership, Pubmarket evolved into a sharper, more strategically driven agency with an international outlook. Dorien leads with empathy and entrepreneurial thinking, helping clients grow through tailored brand strategies that combine
creativity with business impact. Pubmarket has evolved into a strategic marketing and communication agency of 50+ experts. The opening of a second office in Amsterdam and the expansion of our international client base confirm our ambition to build strong brands, across borders.
Beyond Pubmarket, Dorien is also a partner at Entrevest, an investment fund that backs innovative start-ups and scale-ups reshaping traditional sectors. This role
reinforces her long-standing belief: creativity drives progress, especially when rooted in purpose.
Jean-Pierre’s Return: A Creative Legacy
In a poetic twist, Jean-Pierre returned to Pubmarket—this time not as CEO, but as an artist.
Together with Dorien, he launched the Pubmarket KunstHart Art Gallery inside the agency’s headquarters: a vibrant space where his artwork and that of other contemporary artists is on display. The gallery stands as a tribute to the creative soul of Pubmarket, and a reminder that branding, like art, starts with imagination and ends in emotion.
Our Mission
At Pubmarket, everything begins with real connection. We immerse ourselves in our clients’ world to truly understand their goals, ambitions, and challenges. From there, we create strategic communication that is smart, creative, and actionable—designed not just to attract attention, but to build lasting value.
As a “co-pilot”, we believe in honest collaboration, shared ambition, and marketing that earns its place.
We power up your business. Strategic, creative and connected.
Ready to join our team?
We’re not just building brands, we’re building a team full of bright minds and good vibes.
Pubmarket is growing, and we’re on the lookout for fresh talent to join us in Hasselt or Amstelveen. Got ideas, energy and a love for marketing? Then we need to talk!
We power up your business
Ready to create your winning case?