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Pubmarket! sets up local brand activations for TinQ Belgium

In less than 20 years, TinQ Netherlands has managed to create a network of almost 400 self-service filling stations. For their further development, they’re also looking to Belgium. In order to create brand awareness for TinQ Belgium, they have entered into a partnership with Pubmarket!. The result was an elaborate activation campaign.

  • Communication strategy
  • Creative concept / design
  • Copywriting
  • Production / Development
  • Brand activation
  • Public relations
  • Contentmarketing
  • Social media marketing
  • Data analytics & reporting

About TinQ Belgium

TinQ Belgium is a subisidary of the Dutch multi brand group ENVIEM and a sister company of TinQ Netherlands. TinQ has grown by always putting the client first, according to the seven TinQ pillars: Simple, Always Affordable, Quick, 24/7, Safe and Durable, Close to You and Fun.

The task

After the successful growth of TinQ Netherlands, TinQ Belgium has been opening some new filling stations in the past months. TinQ counted on Pubmarket! to turn each opening into a party for the locals.

Our approach

Pubmarket! launched a local activation campaign based on an optichannel strategy. Together, we organised ‘3 Crazy Days’ for the opening of the new filling station in Lichtaart. During the opening weekend, there was a mega discount on each fill-up and enthusiastic clients competed for a fuel voucher with a value of € 100.

To launch this activation campaign, we used an optichannel strategy featuring:
• A page on the website which was adapted to the different phases of the campaign.
• POS materials at location.
• Mailbox flyers in the neighbourhood.
• A social media campaign and conversation management.
• A press release.

The results: opening party TinQ Lichtaart

Right from the start of the opening weekend, there were so many clients that fuel transport had to make an extra run at 10 pm in order to serve all the enthusiastic drivers. The contest was also a great success. Numerous clients printed their receipt to participate.

The success of this opening weekend proves once again that eye-catching and clear marketing creates a big turn-out. In the opening weekend, clients bought four times more fuel than they would any other weekend. The website also received a lot of visitors: five times more than the week before the campaign. We reached 156,269 people on social media and the Facebook followers and page likes got boosted by 35%. The press also jumped on it. No less than 19 press publications came out. We can confidently call it an all-round success.