Dinosaurs cause mayhem in Wijnegem Shopping Centre

Thanks to its location, the diversity of the stores, and continuous promotions, Wijnegem Shopping is and remains one of the most important shopping centres in the Benelux. Several ‘theme’ activities are organised throughout the year. During the summer of 2021, Wijnegem was occupied by dinosuars. From the beginning of July until the end of August, there was a giant dinosaur exposition and – of course – a fun loyalty campaign through which you could save for 6 little dinosaurs.

  • Creative concept / design
  • Copywriting
  • Production / Development
  • On- and offline touchpoints
  • Brand activation
  • Media Planning & Buying
  • Social media marketing
  • E-mail marketing

Wijnegem Shopping Centre is one of the most important shopping centers in the Benelux.

For almost 20 years, Pubmarket! has been the main partner for promotional and activation campaigns for the shopping centres and retail parks managed by the SCMS/Ceusters group. Besides Wijnegem Shopping, we also work for Julianus in Tongeren, Warande in Beveren, Pieter van Aelst in Aalst, Shopping Promenade in Kappelen and Turnova in Turnhout.

Dino’s zetten Wijnegem Shopping Center op stelten

Pubmarket! was responsible for the communication during this action. The exposition and loyalty campaign were promoted offline using banners and posters. Online, we used all the possible channels: their own website, Facebook, Instagram and YouTube, the in-store video channel, online bannering, and e-mail marketing. Everything was given the same look & feel as required in an omnichannel environment.

Promotie- en activatiecampagnes