For a globally operating food service company such as Unilever Food Solutions, efficient internal communication is an absolutely critical success factor. UFS has been supporting this for years, but the communication of the quarterly updates needed an update. The content - results, innovations, HR news, etc. - was right, but the format, the 20-minute message from the CEO, needed to get with the times.
The new digital platform is now up and running and successfully so! The opening and click rates are increasing and - most importantly - almost 40% of all visitors come back a 2nd and 3rd time.
Pubmarket! oversaw the creative concept, the architecture, the development of the platform, the editing and content, including video messages and analytics.