“The dinner at Claridge Events was a complete hit. The evening ran like a Swiss watch. Reactions afterwards were also unanimously positive. With events like this, we strengthen our position as a reliable, digital partner for the real estate industry.”
Marc Van De Vondel, Greenfield Sales Partner Manager at Proximus
Content, entertainment en netwerking
Proximus previously engaged Pubmarket! for events and campaigns such as #WeAreProximus. For several years now, Pubmarket! has also handled all communications and incentives for Proximus for Real Estate: the network of real estate partners who rely on Proximus’s range.
According to Marc Van De Vondel, “With Proximus for Real Estate, we are focusing on content, entertainment, and networking with our baseline ‘Think possible’ as the leitmotif. We feed property developers, construction promoters, and syndicators with lesser-known real estate topics and let them look further into the future. At our events, experience is key: a wow experience that lingers. This is how we reward our partners for their trust. The Proximus Inspirational Dinner fit the bill perfectly. Innovative thanks to the projections, futuristic thanks to the AI technology, and with lots of food for thought to shape longer-term real estate strategies – together with us.”
Promotion of the fibre network
Management of the Proximus for Real Estate website is also in Pubmarket!’s hands. Real estate companies can get inspiration on innovative projects, real estate trends at home and abroad, and digital technologies. It is an additional channel to further highlight the ultrafast fibre network.
Familiar with Proximus’s culture
Marc Van De Vondel continues, “We’ve built a very nice story together with Pubmarket! over the past few years. They took their time at the start of our collaboration to fully immerse themselves in our culture and our way of working. Pubmarket! knows exactly where we want to go with the network and responds proactively. By completely unburdening us around communications and events, our team keeps its hands free for our main core task: driving the rollout and sale of Fibre in new construction projects.”
Check out the aftermovie and photo report for the Proximus Inspirational Dinner, featuring Christophe Deborsu as host, virtual chef Proxima, and top speakers on the future of real estate.