Cases: Coco & Sebas

A premium brand at an affordable price

"Coco & Sebas, chocolate with an extra sparkle"

Together with Coco & Sebas, Pubmarket! established the soul of the brand and the right target groups for its market positioning. After a thorough strategic exercise, Coco & Sebas decided to let go of the high-end proposition and to focus on the happy many, with surprising concepts and a dash of luxury, without compromising on the quality of the chocolate.