Cases: Duvel

Omnichannel for the win!

"Shhhh… the Duvel sleeps here"

Duvel and Prik&Tik wanted to attract younger users. They organised a scratch-and-win contest for people who purchased two clips of Duvel and Duvel Tripel Hop. Contestants could win one of the 400 Duvel tents and over 10,000 bottles of Duvel Tripel. For this contest Pubmarket! used all its omnichannel assets: a full set of POS materials, Facebook pages, a website, two leaflets (1,300,000 copies) and the Prik&Tik newsletter.