Cases: Sezoens

An activation campaign that sounds like music to the ears

"The rather different approach to the Sezoens campaign"

A (re)launch was prepared. An activation campaign in co-operation with beer retailers and hospitality entrepreneurs sounded like music to the ears. One with a hefty dose of rock and roll, … it all sounded so good. But then Corona joined the party uninvited. The lockdown and the restrictions afterwards forced us to rethink our campaign.