The numbers speak for themselves:
Between 2015 and 2021, brand awareness grew from 59% to 77%. These numbers translate into the opening of more stores and increased profit, and thus greater purchasing power for the Prik&Tik organisation.
In our omnichannel approach we used:
- Strategic communication advice
- A complete rebranding of the Prik&Tik brand
- Media advice, bookings, planning and creative content for the offline and online touchpoints:
- Door-to-door folders and the Prikkels magazine
- National TV and radio commercials
- SEA, YouTube advertising and social-media marketing
- Content marketing
- Brand activation with e.g., Duvel and Coca-Cola
- Dealer marketing with decoration in the flagship store in Leopoldsburg and other stores, POS material and regular sessions with independent retailers to ensure that all communication remains uniform.
![Prik & Tik publicity - evolution Prik & Tik publicity - evolution](https://pubmarket.be/wp-content/uploads/2022/02/Prik-en-tik1.jpg)
The expansive growth of Prik&Tik and Pubmarket! has been nothing but positive. Both enterprises work and grow together, and made us true partners. A partnership that goes a lot further than a classic client-supplier relationship. It inspired us to publish the fascinating book “Tien jaar samen werken en groeien”.
![Working together, growing together! Working together, growing together!](https://pubmarket.be/wp-content/uploads/2022/02/Prik-en-tik2.png)