From 59 to 77% brand awareness

In 2010, Prik&Tik and Pubmarket! joined forces for the very first time for a brand activation for the World Soccer Championships in South Africa. We hit it off right away and we’ve been partners ever since. The ad-hoc sales activations soon became a successful omnichannel approach.

Why / Purpose

Brand identity & positioning

Communication strategy

Route to market / Go to market

Digital transformation strategy

Creative concept / design

Copywriting

Production / Development

On- and offline touchpoints

Brand activation

Public relations

Media Planning & Buying

Contentmarketing

Social media marketing

E-mail marketing

Search engine marketing

Performance marketing

Data analytics & reporting

The numbers speak for themselves:

Between 2015 and 2021, brand awareness grew from 59% to 77%. These numbers translate into the opening of more stores and increased profit, and thus greater purchasing power for the Prik&Tik organisation.

In our omnichannel approach we used:

Strategic communication advice
A complete rebranding of the Prik&Tik brand
Media advice, bookings, planning and creative content for the offline and online touchpoints:
- Door-to-door folders and the Prikkels magazine
- National TV and radio commercials
- SEA, YouTube advertising and social-media marketing
- Content marketing
Brand activation with e.g., Duvel and Coca-Cola
Dealer marketing with decoration in the flagship store in Leopoldsburg and other stores, POS material and regular sessions with independent retailers to ensure that all communication remains uniform.