Pubmarket! also developed a strategic media plan for Prik&Tik this year in order to market ‘The ultimate Prik&Tik’ using a radio campaign, VTM Go, and a modular TV commercial.
Our work was ‘future-proof’ with a fixed intro, outro and a dozen or so central scenes that relate to the several target Prik&Tik audiences. We made the commercial easy to adjust so we can smoothly integrate suppliers' promotions as a tag on.
This image campaign has also been used via Prik&Tik's own media, leaflets, e-mail marketing and different social media channels.