Cases: Rio Tinto

Diamonds with a Story

"A sparkling strategy for Rio Tinto"

For Rio Tinto Diamonds, Pubmarket! created four different stories for the ‘Diamonds with a StoryTM’ platform. The storytelling approach was a breath of fresh air compared to the product-driven strategies in the field.

A channel-specific, strategic, and tactical approach

"A razor sharp digitaly strategy for Rio Tinto"

The Pubmarket! communication agency developed a new digital strategy for Rio Tinto Diamonds from scratch. It all started with desk research and bench marketing of the B2B market digital landscape in this niche segment. Brand and trend analyses were executed to determine the position of the brand.