When you launch a new product, service, or a business, it is crucial that you first think about how you want to introduce it to the market.
By using a solid go-to-market strategy you give your approach a clear direction, especially in the long term. Your route to market is rather short term and will be more tactical and focused on the product launch. Both are equally important.
Pubmarket! has a vast experience in developing and implementing strategic plans for the launch of new products, new services, and start-ups. For B2C, as well as B2B. In a retail environment and for direct business. From the initial idea right through to the shelf, IRL or virtual.